Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy reveals eye-opening statistics about Australian businesses, highlighting that 50% operate without a written strategy and 43% of small businesses are currently unprofitable. Marissa emphasizes the urgency for change and offers actionable insights to help listeners develop a marketing strategy in just 10 minutes. She encourages hairdressers to think creatively about their offerings, suggesting services like blow-dries that resonate with customers. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:04 - The Importance of a Marketing Strategy00:01:36 - Priming Your Mind for Strategy Development00:03:00 - Defining Your Business Identity00:03:42 - Identifying Your Target Audience00:04:14 - Analyzing Your Current Messaging00:04:55 - Understanding Your Competitors00:05:49 - Clarifying Your Offerings00:06:10 - Choosing Your Focus for Marketing00:08:06 - Creating a Targeted Campaign Example00:09:32 - Launching Your Campaign

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