Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of the Marketing Factory Podcast, host Marisa Candy dives into the essential elements that can make or break your website’s conversion rates. With over two decades of marketing experience, Marisa emphasizes the importance of having a functional website that allows users to reach their desired outcome within three clicks. She discusses the significance of responsive design, targeted content, and conversational tone to engage your audience effectively. Additionally, Marisa highlights the necessity of clear calls to action and suggests limiting the number of desired outcomes to two or three for maximum impact. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps:00:00:00 - Introduction 00:00:31 - Welcome to The Marketing Factory Podcast00:01:02 - Why Your Website Won't Convert Without These Three Things00:01:25 - The Visitor's Journey: Landing on Your Website00:02:08 - Treating Website Visitors Like Strangers00:03:00 - Avoid Shouting at Your Visitors00:04:28 - Targeted Content for Your Audience00:05:11 - Marketing Help for Business Owners

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