In this episode of The Marketing Factory podcast, host Marissa Candy shares 20 years of expert marketing advice in just 10 minutes. She emphasizes the importance of understanding your core purpose as a business. Marisa argues that effective marketing goes beyond simply selling a product or service; it's about delivering confidence and value to your customers. She discusses the pitfalls of cutting marketing budgets and the necessity of believing in the value of your marketing efforts. Tune in for Marisa's top tips on creating impactful marketing campaigns that truly resonate with your audience. Whether you're a seasoned marketer or just starting out, this episode is packed with insights to help you think differently about your marketing strategies.Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callFollow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:14 - The Importance of Planning00:02:49 - The Value of Marketing Investment00:03:32 - Know Your Audience00:04:14 - The Power of Regular Engagement00:07:29 - Staying True to Your Brand00:08:22 - Recognizing Milestones Beyond Sales00:09:35 - Continuous Learning: Evolving as a Leader

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