ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 3 - Market Insight for Strategic Decision Making"
Episode Synopsis
Hear how to analyze and understand market structure, using alternative ways of thinking about products offered by firms. Distinguish among product class, product form, product line and product item. Learn to forecast market and product evolution using a life-cycle framework.
More episodes of the podcast The Marketer's Experience
Episode 1 - Building a Market Strategy
20/08/2019
In God we trust