Episode Synopsis "Episode 3 - Market Insight for Strategic Decision Making"

Hear how to analyze and understand market structure, using alternative ways of thinking about products offered by firms. Distinguish among product class, product form, product line and product item. Learn to forecast market and product evolution using a life-cycle framework.

Listen "Episode 3 - Market Insight for Strategic Decision Making"

More episodes of the podcast The Marketer's Experience

• Episode 3 - Market Insight for Strategic Decision Making
• Episode 2 - Strategies for Customer Valuation
• Episode 1 - Building a Market Strategy