Episode Synopsis "Episode 2 - Strategies for Customer Valuation"

Customers are the firm's core assets. Learn how to measure the value that different types of customers bring to the firm, at different points in their life cycle. Absorb strategies for acquisition, retention and growth.

Listen "Episode 2 - Strategies for Customer Valuation"

More episodes of the podcast The Marketer's Experience

• Episode 3 - Market Insight for Strategic Decision Making
• Episode 2 - Strategies for Customer Valuation
• Episode 1 - Building a Market Strategy