ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 2 - Strategies for Customer Valuation"
Episode Synopsis
Customers are the firm's core assets. Learn how to measure the value that different types of customers bring to the firm, at different points in their life cycle. Absorb strategies for acquisition, retention and growth.
More episodes of the podcast The Marketer's Experience
Episode 1 - Building a Market Strategy
20/08/2019
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