What We Discussed:In today's interview with Pete, we discussed a wide variety of issues:The degree to which LaRosa's has had to adapt to changing consumer preferences over the 22 years Pete has been at the marketing helm.The things Pete did during the pandemic to keep sales strong that he found useful to carry forward post the pandemic.How Pete's advertising experience (prior to joining LaRosa's) has helped him be a better marketing leading the company.What Pete feels is key to maintaining a solid agency-client relationship.What some of the toughest challenges Pete has faced marketing the LaRosa's brand to consumers and how he has overcome them.Any advice he would give to marketers thinking about bringing a new agency on board?And lastly, if an agency was trying to knock down his door and attempting to win business from him, the advice he would give them.Thanks Pete for a great interview!

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