What We Discussed:In today's interview with Marcie Vogelpohl, we discussed a wide variety of issues:Overview of Verst Logistics and Marcie’s role as Marketing ManagerHow Verst differentiates itself from competitors such as TQLVerst's involvement in local community initiatives and charitable organizationsMarketing strategies utilized by Verst, including targeted approaches for different industries and adapting messages based on customer needskey challenges faced by the logistics industry, such as labor shortages and rising fuel costs, along with how Verst addresses these challengesMarketing efforts focused on attracting potential employees and how leadership is involved in enhancing employee recruitment strategiesVarious digital marketing tactics employed by Verst, including Google ads, social media presence, and engagement with industry publicationsImportance of conducting annual customer satisfaction surveys to gather feedback and make improvements in service delivery based on customer insightsMarcie's previous experience in marketing agencies and how it shapes her approach and skills in her current role at VerstMarcie's active participation in industry associations such as TMC, which provides valuable networking opportunities and insightsMarcie’s advice for marketers thinking about bringing an agency partner onboardMarcie’s advice for agencies reaching out to marketers, such as herselfThanks Marcie for a great interview!Want to watch more of The Marketer’s Edge interviews? If so, click here.

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