What We Discussed:In today's interview with Ken Fenyo, we discussed a wide variety of issues:What it is Grabango does and Ken’s role within the organizationKen’s responsibilities in marketing, focusing on both B2B and B2C strategiesBuilding relationships with large retailers (e.g., Aldi, Circle K, 7-Eleven)Engaging retail partners to promote the technologyThe challenge of engaging shoppers and encouraging them to use Grabango's technologyCollaboration with retailers to enhance the shopper experienceDiscussion about Grabango as a sub-brand and its relationship with retailer brandsKen's background at Kroger and its impact on his current workInsights gained from working with customer data and loyalty programsThe importance of partnering with retailers for data insightsUnderstanding shopper behavior through computer visionThe challenge of convincing retailers to adopt new technologyThe importance of demonstrating ROI and value to retailersConsumer’s fear of trying new technology and how to overcome itImportance of providing clear communication about how the checkout process worksHow Grabango's technology can help reduce shrinkageSkepticism around new technology and slow adoption by retailersStrategies for overcoming these challengesCollaboration with agencies used by retail partnersKen’s advice for marketers considering bringing an agency on boardAnd, advice for agencies looking to win business from marketers like himThanks Ken for a great interview!Want to watch more of The Marketer’s Edge interviews? If so, click here.

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