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Listen "The Marketer's Edge Interview with Cheryl Dutton, SVP and CMO at Altra Federal Credit Union"
Episode Synopsis
What We Discussed:In today's interview with Cheryl Dutton, we discussed a wide variety of issues:Overview of Altra Federal Credit Union and Cheryl’s role within the organizationAltra’s commitment to helping members achieve their goals and live their best livesAltra’s community engagement initiativesThe importance of community involvement in fostering member loyalty and feedback from membersCheryl’s approach to leadership, focusing on empathy, innovation, and collaborationAltra’s rigorous hiring process and the monthly check-in meetings for employee support and developmentAltra’s in-house marketing team and the use of external agenciesThe future of banking and technology and how Altra leverages AIAdvice for marketers looking to bring an agency onboardAdvice for agencies looking to win business from marketersThanks Cheryl for a great interview!Want to watch more of The Marketer’s Edge interviews? If so, click here.
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