What We Discussed:In today's interview with Kelley Thornton, we discussed a wide variety of issues:Tiege Hanley's mission and products for men's skincareKelley’s multifaceted role as Founder & CEOMotivation to enter the men's skincare marketImportance of skin health and prevention of skin cancerPositioning of Tiege Hanley as uncomplicated skincareChallenges of marketing in the crowded skincare marketTop-selling products and routines offeredStrategies for building brand awareness and competition against established brandsDirect-to-consumer marketing challenges faced by new brandsUse of influencer marketing and long-form content to reach target audienceKelley's previous entrepreneurial experiencesImportance of perseverance and grit in entrepreneurshipContent production efforts: 300-400 pieces per month!Collaboration with University of Connecticut athletes for marketing initiativesAdvice for marketers seeking agency partnershipsAdvice for agencies reaching out to marketers such as KelleyThanks Kelley, for a great interview!Want to watch more of The Marketer’s Edge interviews? If so, click here.

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