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Listen "The Marketer's Edge Interview with Jill Sammons, SVP Marketing, Well-Being & Wealth Advisory at BCU"
Episode Synopsis
What We Discussed:In today's interview with Jill Sammons, we discussed a wide variety of issues:Overview of BCU and its unique approach in the credit union industryBCU’s focus on financial well-being and partnership with large employersImplementing strategies to improve employees' financial well-beingLeadership style and the influence of "Truth About Leadership" bookImportance of shared values and mentoring at BCUKnow to Grow strategy and prioritizing initiativesDifferentiation strategies in the saturated banking/CU marketUtilization of AI technology in marketing Jill’s effortsCollaboration between in-house teams and external agenciesAdvice for marketers considering new agency partnershipsThanks Jill for a great interview!Want to watch more of The Marketer’s Edge interviews? If so, click here.
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