ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "From Basement to Buyout: Bootstrapping and Building a Brand (w/Tricia Mumby)"
Episode Synopsis
In this episode, Tricia Mumby takes us through the journey of bootstrapping Mabel’s Labels from its early basement days to its eventual acquisition by Avery. Through hustling for marketing opportunities and dealing with copycat competitors, Mumby shares lessons learned about partnerships, marketing, and the need to love promoting your product as much as the product itself in order to become a successful brand.
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