ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Crafting Authentic Brands and Content (w/Patricia Quintero)"
Episode Synopsis
Digital marketing expert Patricia Quintero shares strategic advice for small businesses on branding, content creation, and online presence, as well as the importance of aligning branding with business strategy.
Quintero details how she helps owners understand and translate complex technology into actionable marketing plans and provides perspective on conveying authenticity, connecting with target audiences, and delivering results through owned media like websites versus earned social media.
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