People who think of design as just the way you make an idea visually compelling are only scratching the surface for what great designers do. At a fundamental level, design is about solving problems, telling a story, and visualizing ideas or concepts. Great design also has a point of view on what should be communicated and how. Accomplishing all of those objectives through requires designers that have skill, experience, and curiosity, and fearlessness. Erin Sarofsky embodies all of those qualities and more. Throughout her career, first working for established post-production houses and then leading Sarofsky, a design-driven production company, she has excelled by being a thought partner and artist for some of the world’s top brands, television programs, and movie franchises. In the following conversation, Erin shares insights from her career: how she went from designer to business owner and visual tastemaker, how project constraints can spark creativity, and the formula for building and leading high-caliber teams.

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