Think about one of the favorite concerts you’ve seen. You may need to reach back a little further than you’d like. For those two hours, chances are you were transfixed by the artist. And it wasn’t an accident. Behind that artist was a whole crew—lights, sound, staging, and roadies. And behind all of them was the artist’s manager, who had worked for months with the artist to shape their vision and bring that experience to life. Howard Greynolds is intimately familiar with just about every aspect of the music industry. As the founder of Overcoat Management, for the past 25 years, he has managed such acts as Glen Hansard, Iron and Wine, and the Frames. As the enduring success of his artists demonstrates, he excels at that collaborative process of nurturing creativity at a high level. In the following conversation, Howard discusses the many hats he wears as a manager, the importance of relationships and teamwork in the music business, and the parts of the job that still make it all worthwhile.

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