The articles written over the past year on leading through a crisis could fill several encyclopedias. Within them, the terms trust, transparency, and communication have almost become cliché. They are often made into boxes to check for an incoming CEO or other C-suite executive. Yet to truly embed these traits in an organization is no small feat. And how successful a leader is in these endeavors sets the tone for the whole company. Leaders must check their egos at the door and be open to learning from those around them. Mark Skroch has worked in the agency world for more than 20 years. In April 2020, Mark joined BCV—a leader in hospitality, social media, and marketing—as general manager. In this episode of the Leff Exchange, Mark discusses how he stepped into that role and what he’s learned while stabilizing an organization amid a crisis.

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