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Episode Synopsis "Episode #5: 'Confessions of a Copywriter'"
Nick Laight - publisher, business growth consultant, copywriter, content marketer and expert on direct response and personal branding - shares his tips, techniques, experience and thoughts on business, publishing and creativity. In this first episode in a series, Nick discusses his background and influences as a "heavyweight" copywriter of 23 years, the difference between offline and online copy, his tips, recommended resources and process.
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