Mark Scott, the co-founder and CEO, that's Chief Emotions Officer of Bella and Duke talks about his mission to improve the health of dogs and along the way building a £15m revenue ecommerce business.
He competes with some of the largest companies in the world with equally enormous marketing budgets but stands out by taking a radical marketing approach.
To show how unhealthy processed dog food is, Mark himself decided to live off processed food for two months to demonstrate the damage to his health.
A real example of how the underdog can win.

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