ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Aidan Thomson, the Growth Marketing Manager at Days, has a taste for product sampling"
Episode Synopsis
Days are a UK based beer company who offer alcohol free beer. They currently have 2 products, a Lager and a Pale Ale, both of which are 0.0% alcohol.
Aidan explained how their brand image, messaging and tone helps differentiate Days from the abundance of competition within the alcoholic drink sector. He also spoke about how the brand tries to "optimise everything for virality" and how, as a small company, they manage to use their on trade sales to boost their DTC sales.
Aidan explained how their brand image, messaging and tone helps differentiate Days from the abundance of competition within the alcoholic drink sector. He also spoke about how the brand tries to "optimise everything for virality" and how, as a small company, they manage to use their on trade sales to boost their DTC sales.
More episodes of the podcast The Joy of Marketing
How Georgia Cummings, CEO & founder of Potage, uses Machine Labs to understand her customers
01/07/2022
Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart
01/04/2022
Josh Henshaw from Coniston Capital talks about marketing from an investor’s point of view
04/03/2022
In God we trust