ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart"
Episode Synopsis
Despite the rise of social media advertising, David explains why TV is still the most effective form of advertising there is.
They also discuss, in detail, how Adsmart works compared to traditional TV advertising; how you can use Adsmart to reactive lapsed/lost customers and how, using the same data sources we use at Machine Labs, you can target very specific groups of people with your smart ads.
They also discuss, in detail, how Adsmart works compared to traditional TV advertising; how you can use Adsmart to reactive lapsed/lost customers and how, using the same data sources we use at Machine Labs, you can target very specific groups of people with your smart ads.
More episodes of the podcast The Joy of Marketing
How Georgia Cummings, CEO & founder of Potage, uses Machine Labs to understand her customers
01/07/2022
Josh Henshaw from Coniston Capital talks about marketing from an investor’s point of view
04/03/2022
In God we trust