Customer research & insight for DTC from surveys to focus groups with Natalie Thwaites

The Joy of Marketing
19/03/2021 25 min Temporada 1 Episodio 10
Customer research & insight for DTC from surveys to focus groups with Natalie Thwaites

Listen "Customer research & insight for DTC from surveys to focus groups with Natalie Thwaites"

Descargar episodio Ver en sitio original

Episode Synopsis

One of things that separates the brilliant Direct-to-Consumer businesses from the ordinary is that they do a lot of customer research.
In this episode I speak to research expert (and now Executive Coach) Natalie Thwaites.
We cover the benefits of research, how to select participants to take part, the advantage of focus groups verses individual interviews, moderating the group ourselves or getting an outside expert.

More episodes of the podcast The Joy of Marketing

How Georgia Cummings, CEO & founder of Potage, uses Machine Labs to understand her customers 01/07/2022
Whitney Hawkings, Founder & CEO of Flowerbx explains how her unique business model has been vital to her success 26/05/2022
Aidan Thomson, the Growth Marketing Manager at Days, has a taste for product sampling 17/05/2022
Understand what your customers are thinking with Amy Kelly from UserTesting 27/04/2022
Conversion Rate Optimization with Microsoft Clarity’s Ravi Yada 07/04/2022
Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart 01/04/2022
David Lockwood from The Tapestry Agency explains how to analyse your customer data 24/03/2022
TikTok advertising expert Savannah Sanchez talks us through 16/03/2022
Josh Henshaw from Coniston Capital talks about marketing from an investor’s point of view 04/03/2022
Jay Wright, CEO of Virgin Wines tells us how he also manages to lead marketing as the CMO 25/02/2022
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA