In this insightful episode, Grant Walles and Jim Coleman tackle what it really takes to shift from “just farming” to running a profitable, thriving farm business. They dissect the critical mindset differences that separate struggling growers from those who build real wealth—debating everything from industry regulations to the powerful legacy behind your brand.The conversation kicks off with a discussion on RFK Jr.’s take on farming and the real-world impact of deregulation, especially as it affects small farms versus large agribusinesses. Jim and Grant offer candid thoughts on pesticides, health, and the need for holding Big Ag accountable while supporting organic and sustainable practices.Listeners get a front-row seat to the practical strategies that drive success—like thinking of your farm as a full-fledged business, not a hobby. Grant shares actionable planning tools, from using the Farmer’s Almanac for crop scheduling to building detailed sales projections and labor calendars that keep the farm running efficiently and profitably.For both seasoned farmers and backyard growers, the hosts emphasize the importance of strategic planning, cost tracking, and treating yourself—and your family—like paid labor. The episode also delves into building your farm’s brand story, showing how personal heritage and unique product stories can set you apart and command premium prices at market.Whether you’re managing hundreds of acres or a few backyard beds, Jim and Grant offer actionable advice, resources, and even consulting packages to help you think like a CEO, boost profits, and create a brand customers truly connect with. Don’t miss the blend of real talk, expert tips, and inspiring farm stories in this episode!Check out resources and guides at colemancrestfarm.com, and subscribe for more business-focused insights to fuel your farming journey.📣 Can you help shape the future of this show? Take our quick listener survey → https://forms.gle/CE2Dnk9F1Ai43e1G6

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