Let’s get one thing straight—if your prices don’t make you a little uncomfortable, you’re probably charging too little.Jim Coleman calls out the guilt that’s been holding farmers back for generations—and burns it to the ground. Joined by co-host Grant Wallace, Jim dives into the hard truth: You can’t build a premium farm with poverty pricing.What You’ll Hear: Why charging more isn’t selfish—it’s how you stay in the gameHow to price for profit, not comparisonThe “Price Check” test: does your pricing pass?The psychology behind premium pricing (and why people want to pay more)“Hot or Not” pricing moves: Jim tells it like it is—no fluffA challenge that’ll boost your confidence and your revenue—todayThis episode is your permission slip to stop playing small, raise your prices, and finally get paid like a premium brand—not a bargain bin.🌱 Your farm deserves more. And so do you.This episode is sponsored by my new book: “Cut the Crap & Close the Gap: The Urgency of Delivering Desired Results, by Jim Coleman. Available on Amazon in Paperback for $13.64 and on Kindle for $9.99 Dig Deeper:→ Visit ColemanCrestFarm.comFollow Jim: @colemancrestfarmConnect with Jim on LinkedIn: @JimColemanJoin the Farming Freedom Fighters on Facebook📣 Can you help shape the future of this show? Take our quick listener survey → https://forms.gle/CE2Dnk9F1Ai43e1G6

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