Organic farming and family farm ownership are under attack—but they might also be your path to generational wealth. In this emotional keynote, Jim Coleman shares how organic farming and family farm values preserved his legacy for 137 years.In this powerful episode, Jim tells the story of Coleman Crest Farm, a Black-owned farm in Lexington, Kentucky, founded in 1888 by his great-grandfather—a former slave who bought the land he once tilled. Through this remarkable legacy, Jim explores how his family built generational wealth against all odds, despite the pressures of urban sprawl, aging farmers, and economic hardship.Jim speaks directly to aspiring farmers—particularly women and people of color—who want to build something real. He challenges the audience to think differently about the value of land, community, and organic food. He also critiques the commodity-based agriculture system and offers a path toward independence: USDA certification, local market premiums, and community-powered financing models.The story isn't just historical—it's urgent. Jim reveals how over $100,000 in produce was grown on just 1.4 acres using sustainable techniques. He shares how most Americans are disconnected from their food, and how 46% of our produce is imported despite the rise in organic farming demand. This is a call to action: to protect our land, grow our food, and restore dignity to farming.This episode blends motivation, history, economics, and policy insight into a single rally cry. Whether you're an aspiring farmer, a policy advocate, or someone who's tired of corporate food systems, Jim’s story is proof that farming can be profitable, liberating, and world-changing.

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