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Episode Synopsis "How To Start a DTC, E-Comm business in 8 Hours or Less "
The life cycle of any ECommerce business is so much faster now than it was a decade ago. It doesn't mean that the work is easy, but it does mean you have your answer about whether your product will pop within a year or two. And while I’ve played the long-investment game, replete with all kinds of self-doubt and hesitation, I decided to build an eCommerce site for a product, scale it, bring it to market, and have it be profitable — as fast as possible. I gave myself a weekend to do it. It ended up taking 8 hours, because I know all the shortcuts. Here’s what I learned, why I was humbled along the way — and why I’m excited to do it again as soon as I can. thehhub.com
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