ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Built From the Bottom: The Reality of Managing Music Artists"
Built From the Bottom: The Reality of Managing Music ArtistsThe True Story Behind the Grind, the Glory, and the Struggle to SucceedBy Titus TerrellWhat really happens behind the scenes in the music industry?Built From the Bottom pulls back the curtain on the raw, unfiltered journey of managing rising stars — from late-night studio sessions to ego battles, broken deals, and breakthrough moments. Told through the eyes of a music manager with over 15 years of experience, this powerful memoir details the grind of building brands in overlooked cities, navigating the cutthroat industry in Atlanta, and pushing artists to work for success they say they want — but aren’t always willing to earn.At the heart of this story is the partnership with Destinee Lynn — an undeniable talent discovered in Milwaukee in 2015. Together, they weathered every storm: limited opportunities, financial strain, relocation to Atlanta, and the uphill battle of getting noticed in a saturated market. From music to movies, including Destinee’s breakout acting role in Glow Street (executive produced by Kodak Black), their journey is proof that success isn’t given — it’s fought for.This book is for:• Aspiring managers and music entrepreneurs• Artists who want to understand the real road to success• Readers looking for a gritty, inspiring behind-the-scenes story of hustle and enduranceBuilt From the Bottom is more than a memoir. It’s a message: talent might open the door, but only work, vision, and sacrifice will keep you in the room.⸻
In God we trust