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Listen "The GTM Kickback #50 - Bertrand Hazard"
Episode Synopsis
What Truly is GTM and How Can You Find Success in the Field?
Today on The GTM Kickback, I had to pleasure of sitting down with a true leader in the space, Bertrand Hazard. Bertrand is a highly experienced technology and SaaS marketing executive, with decades of experience leading GTM motions for early stage startups, high-growth product led organizations, and pure enterprise sales vendors.
We talked about his deep background as a marketer in the space, how he defines GTM as the true engine that powers a tech companies growth, how to put real GTM tactics in motion, and what exactly it takes to make a career of this.
Today on The GTM Kickback, I had to pleasure of sitting down with a true leader in the space, Bertrand Hazard. Bertrand is a highly experienced technology and SaaS marketing executive, with decades of experience leading GTM motions for early stage startups, high-growth product led organizations, and pure enterprise sales vendors.
We talked about his deep background as a marketer in the space, how he defines GTM as the true engine that powers a tech companies growth, how to put real GTM tactics in motion, and what exactly it takes to make a career of this.
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