In this episode of The GTM Kickback, I had the pleasure of sitting down with an esteemed revenue consultant, Roee Hatuv of Winning by Design, to discuss some of the key strategies he's used to help driven growth in dozens of scale up technology firms over his career.

Roee is the Head of Revenue Architecture at Winning by Design, a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth. Some of the best in the game.

We talked through the changing landscape of the SaaS world in the last few years, companies efforts to create more efficient and productive businesses, and his advice for scaling a business through scientific frameworks and proven models - all detailed in the firms new textbook, "Revenue Architecture'

Check out the full read here: https://www.amazon.com/Revenue-Architecture-Jacco-van-Kooij/dp/B0CKZHVMDR/ref=sr_1_1?crid=2H4A9KW77D9G3&dib=eyJ2IjoiMSJ9.LiDIGp8XS2pGpUREgB-Bj8x_rLtB1SXpvyY_edkji4ORDsg_1AYluhFKYkSBQkFKkIT2dey85DI6wAHj6ZBKEHMiCIYvg6aEnO9bfDY_WCs3Bt2Vx3L9W3i32lAYm0DRj9EccJPrmkKRzjhpFgyQCSeAazr_WLNwnOdwqCuLGgJ-i_Z_78Q0hdSsqXfdXYogbBLvmY5DPqOiorJaZvDBWDj6ODspB86k5h-LBxK9fS8.xT2ouIYfT5GXeF-KhZ_1Nzml6mQtwDFAFf5R_ohqKDQ&dib_tag=se&keywords=revenue+architecture&qid=1721148869&sprefix=revenue%2Caps%2C150&sr=8-1

Enjoy!

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