In this episode of The GTM Kickback!, Joey sits down with Kyle Sutton, a seasoned revenue marketing leader who has helped scale SaaS companies through two IPOs and a private equity acquisition. From startups to enterprise brands like Talkdesk, IBM, and SolarWinds, Kyle has built and led marketing teams that know how to drive results at every stage of growth.The conversation dives into how modern marketing leaders can rethink field events and digital campaigns to generate meaningful pipeline—not just impressions. Kyle shares how to measure the ROI of events, activate prospects before and after, and bridge the gap between brand and performance marketing.Topics include:Why most event marketing is broken—and how to fix itHow to align digital strategy with field events for maximum impactWhat metrics actually matter when evaluating marketing performanceBuilding and scaling high-performing teams with a culture of experimentationTrends that are shaping the next era of B2B marketingKyle also talks about his nonprofit, Butts for Babies, which has helped fund over 150 adoptions through barbecue fundraisers and culinary events—showing how personal passion can fuel purpose-driven leadership.If you’re a marketing or GTM leader navigating growth, transformation, or turnaround, this episode is full of tactical insight and practical frameworks you can apply today.Subscribe to The GTM Kickback! on Spotify, Apple Podcasts, or wherever you get your shows.

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