E10 - Building a strong brand, scalable GTM strategy, leveraging influencers with Emir Atli, CRO at Hockeystack

29/10/2024 28 min

Listen "E10 - Building a strong brand, scalable GTM strategy, leveraging influencers with Emir Atli, CRO at Hockeystack"

Episode Synopsis

Emir Atli, CRO at Hockeystack, has been at the forefront of scaling one of the most talked-about revenue attribution & customer journey platforms - the Hockeystack. Emir shares key insights into how Hockeystack’s overall GTM strategy has helped them grow, role of their marketing team, and which growth channels have been most effective. We’ll also dive into how Hockeystack quickly gained traction and built a strong community presence. Plus, we'll explore how they're leveraging influencer marketing to boost their reach and visibility.

In this episode, we talk about

How Bugra, Arda, Emir built Hockeystack
What is Hockeystack's overall GTM strategy
How big is the marketing team
Which are your top 3 growth channels
How did you build the Hockeystack brand
Influencer Marketing - What is the strategy, how is the collaboration
The Flow by Hockeystack




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Follow me on LinkedIn : ⁠⁠⁠⁠linkedin.com/in/anandnambiar1⁠

Follow Emir on Linkedin : ⁠linkedin.com/in/emircatli/

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