In this conversation, Peter Yu and Andy Fata-Chan discuss their recent weekend experiences, including a wedding celebration and the dynamics of social gatherings.They transition into a deeper discussion about business practices, particularly focusing on the importance of pricing transparency in cash-based physical therapy and the nuances of scheduling and customer communication. They explore common misconceptions and red flags in business advice, emphasizing the need for context and understanding in service-based industries.In this conversation, Peter Yu and Andy Fata-Chan discuss the importance of human connection in business, particularly in the context of physical therapy. They emphasize the need for personal interaction in scheduling appointments, the value of quick communication, and the significance of nurturing leads over time.The discussion also covers marketing strategies, including the role of low barrier offers, the integrity of sales practices, and the importance of understanding cost of acquisition. They advocate for testing various marketing strategies and maintaining a flexible approach to business.00:00 Weekend Recap and Celebrations02:55 The Importance of Pricing Transparency05:58 Understanding Scheduling and Contact Information08:55 Navigating Red Flags in Business Practices20:41 The Importance of Human Connection in Scheduling22:01 Consumer Education and Navigating Information23:30 The Value of Quick Communication24:25 Email Marketing and Consumer Engagement26:47 Nurturing Leads Over Time29:10 Red Flags in Pricing Strategies31:33 The Role of Low Barrier Offers36:27 Testing Marketing Strategies39:20 Integrity in Sales and Marketing40:11 Understanding Cost of Acquisition44:30 The Nuance of Business StrategiesLearn more about GGC: https://www.gogetterscoaching.com/Access to 100 Proven Ways To Generate Leads(FREE)Access to Content Marketing Playbook(FREE)

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