In this conversation, Andy Fata-Chan and Peter Yu discuss the importance of sales in various aspects of life and business, particularly in the context of physical therapy. They explore the misconceptions surrounding sales, the ethical duty of helping clients through effective selling, and the necessity of developing sales skills.The discussion emphasizes the significance of understanding client needs, the role of follow-up, and the impact of pricing strategies on perceived value. They also share personal experiences and insights on overcoming rejection, continuous improvement, and the importance of caring in sales interactions. The conversation concludes with a focus on upcoming events and the future of sales in business.00:00 Celebrating Milestones and Personal Updates02:52 The Importance of Sales in Helping Others05:21 Overcoming Misconceptions About Sales08:23 The Ethical Duty of Selling11:21 Sales as a Skill to Develop14:18 Understanding Client Needs and Financial Concerns17:04 The Role of Follow-Up in Sales19:52 Learning from Rejection and Building Resilience22:49 The Value of Continuous Improvement in Sales25:20 Pricing Strategies and Perceived Value28:16 Creating a Supportive Sales Environment31:13 The Impact of Sales on Client Outcomes34:06 The Importance of Caring in Sales36:42 Testing Pricing and Value Perception39:46 The Future of Sales in Business42:17 Final Thoughts and Upcoming EventsLearn more about GGC: https://www.gogetterscoaching.com/Access to 100 Proven Ways To Generate Leads(FREE)Access to Content Marketing Playbook(FREE)

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