🎙️In this episode of The Franklin Factor Podcast, Sarah Savard sits down with Beverly Bradley, a seasoned real estate professional with a remarkable background in new home sales. Beverly shares her inspiring journey — from growing up in a family of realtors to earning her licenses and building a thriving career in Orlando. Her path led her to David Weekley Homes, where she took on multiple leadership roles, including sales coach and corporate trainer.Throughout the conversation, Beverly underscores the importance of continuous learning and adaptability in real estate. She offers insights on effective communication, consistency, and the growing impact of energy-efficient home design. Beverly also talks about the power of relationship-building — both with clients and fellow realtors — and her passion for mentoring new sales counselors. Her story is full of valuable lessons for anyone looking to grow and excel in the real estate industry.00:00 - 00:39 Introduction and Guest Welcome00:40 - 01:43 Beverly's Early Career in Real Estate01:44 - 02:12 Transition to New Home Sales02:13 -  02:37 Joining David Weekly Homes02:38 - 03:16 Role as a Sales Coach and Trainer03:17 - 08:56 Sales Training and Realtor Collaboration08:57 - 12:45 Importance of Warranty and Customer Trust12:46 - 19:26 Realtor Relationships and Sales Strategies19:27 - 19:42 Personal Touch in Client Communication19:43 - 20:22 Respecting Client's Time and Space20:23 - 22:09 Building Long-Term Client Relationships22:10 - 24:50 Changes in New Construction Over the Years24:51 - 27:07 Energy Efficiency Innovations27:08 - 31:31 Daily Habits for Sales Success31:32 - 35:36 Advice for New Home Sales Counselors35:37 - 35:57 Concluding Thoughts and AppreciationGuest Information:Sarah Savard, Host and Co-Owner – The Franklin TeamBeverly Bradley, Guest and Licensed Agent Links and Resources:🌐 ⁠The Franklin Team⁠ 📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin TeamNext Steps:🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.⭐ Leave a Review: Share your thoughts and feedback.📲 Follow Us: Connect with us on social media.📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

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