Franchising isn’t about selling units as fast as you can. It’s about choosing the right people, building the right systems, and creating a culture where franchisees thrive. In this episode, I sit down with Amrit Dhaliwal, founder of Walfinch, a home healthcare franchise in the UK that’s grown 50% year-over-year since 2019.Key Takeaways:Why franchisee selection is more important than rapid sales growthHow fractional and experienced staff can fast-track your support teamWhy technology and systems drive sustainable scale in service industriesHow to build a culture where franchisees feel supported, not managedThe importance of keeping profitability at the heart of your franchise modelTime Stamps:00:00 Introduction to the Franchise Scaleup Show00:29 Meet Amrit Dal: From Immigrant Roots to Franchise Success03:17 The Journey from Franchisee to Franchisor04:27 Early Business Ventures and Lessons Learned10:05 Building and Scaling Wal Finch14:30 Challenges and Strategies in Franchising19:10 Selecting the Right Franchisees21:15 Balancing Growth and Quality23:22 Strategic Growth and Responsible Expansion23:54 The Importance of Franchisee Selection25:31 Building a Collaborative Franchise Culture27:14 Engaging Franchisees Through Events and Communication29:59 Focusing on Franchisee Profitability34:33 Effective Franchise Support Systems36:19 Empathy and Personal Connection in Franchise Support38:59 Training and Upskilling Franchise Support Coaches42:57 Concluding Thoughts and Future AspirationsIf you’re an emerging brand founder, this episode is a must-listen. Scaling responsibly isn’t about speed—it’s about control, culture, and franchisee success. Listen now, then head to guycoffey.com to book your free franchise growth strategy call. I only work with founders committed to scaling smart and protecting their vision.Connect with Guy Coffey:LinkedIn: www.linkedin.com/in/guycoffeyWebsite: www.guycoffey.comInstagram: @guycoffeyYouTube: @guycoffey

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