In this solo episode, I unpack what I learned at the Emerging Brand Founders Mastermind, hosted by REMAX founder Dave Liniger and Adam Contos, former CEO of REMAX. Spending time in that room with nine emerging brand founders reminded me of five essential leadership truths that every entrepreneur—especially those scaling through franchising—needs to remember.From learning how kindness drives culture, to mastering division of labor, to recognizing the power of hiring social, thoughtful people, this episode is packed with insights that apply to every stage of your franchise journey.Key Takeaways:Lesson 1: Be tough in business but kind with people.Lesson 2: Kindness and standards start at the top.Lesson 3: Master the division of labor—focus on your zone of genius.Lesson 4: Delegate faster—having support makes things move.Lesson 5: Hire smart, social people—conversation drives opportunity.Time Stamps:00:00 Introduction: The Importance of Division of Labor00:15 Welcome to the Franchise Scaleup Show00:46 Recent Events and Learnings01:32 Insights from the Emerging Brand Founders Mastermind02:14 Key Lessons from Industry Leaders03:43 The Power of Kindness in Leadership05:45 Division of Labor: A Crucial Strategy07:30 The Value of Executive Assistants09:20 Hiring Social and Kind People12:21 Recap of Key Takeaways13:52 Conclusion and Call to ActionLeadership isn’t about doing it all—it’s about knowing what matters most and surrounding yourself with people who amplify your mission.If you’re ready to scale your franchise with clarity, culture, and systems that work, visit guycoffey.com to book a free franchise growth strategy call. Let’s turn lessons into action.Connect with Guy Coffey:LinkedIn: www.linkedin.com/in/guycoffeyWebsite: www.guycoffey.comInstagram: @guycoffeyYouTube: @guycoffey

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