What does it take to scale a brand from one location to hundreds without losing control? In this episode, I sit down with Jeff Dudan, founder of AdvantaClean and CEO of Homefront Brands, to talk about focus, leverage, and the mindset behind sustainable growth.Jeff shares how he went from running a small painting business to franchising a national restoration brand — eventually refranchising all company-owned stores to accelerate growth. He breaks down what franchisors should focus on, how to evaluate opportunities, and why leadership is about clarity and discipline, not chaos and grind.Key Takeaways:Why focus is the difference between growth and greatnessHow refranchising created scale for AdvantaCleanThe mindset shift from operator to enterprise builderWhy unit economics define your future successHow to use “Who, Not How” to scale smarterThe power of purpose and philanthropy in businessTimestamps:00:00 Introduction and Decision to Refranchise00:22 Welcome to the Franchise Scaleup Show00:52 Special Guest: Jeff Odin from Homefront Brands02:19 Jeff Odin's Entrepreneurial Journey04:16 Lessons from Advanta Clean07:37 Mindset and Decision Filters for Entrepreneurs12:54 The Importance of the Right People16:34 Tools and Strategies for Business Success20:51 Evaluating Career Opportunities22:15 The Value of Time and Money24:11 Philanthropy and Giving Back29:58 Introduction to Home Front Brands32:58 Key Factors in Franchise Success38:35 Final Thoughts and AdviceIf you’re a founder ready to grow but not ready to lose control, this episode is your roadmap. Learn from one of franchising’s best on how to build systems, lead with purpose, and scale with clarity.Ready to go deeper? Book your free franchise growth strategy call at guycoffey.com and let’s build the infrastructure that matches your vision.Connect with Guy Coffey:LinkedIn: www.linkedin.com/in/guycoffeyWebsite: www.guycoffey.comInstagram: @guycoffeyYouTube: @guycoffey

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