In this episode, I sit down with Justin Lund, a business coach and hiring strategist who’s helped hundreds of companies simplify growth by mastering their hiring systems. We talk about why so many founders struggle to build great teams, how “unicorn hunting” kills momentum, and the proven process that makes hiring faster, smarter, and less emotional.Justin shares his step-by-step framework for building confidence in your hiring decisions, testing candidates effectively, and hiring in the right order—starting with admin roles and growing from there.Key Takeaways:Why most founders hire emotionally—and how to stopThe “Delegation Priority Pyramid” for hiring in the right orderHow to attract quality candidates without endless recruitingThe power of “test projects” to evaluate fit before hiringWhy systems, delegation, and mindset create true freedomTime Stamps:00:00 Publishing the Job Ad00:26 Introduction to the Franchise Scaleup Show00:57 Meet Justin Lund: Business Coach Extraordinaire01:37 The Challenges of Hiring02:08 Justin's Journey into Coaching04:01 The Importance of Hiring Right06:09 Framework for Effective Hiring09:41 Building a Hiring System10:56 Creating a Talent Bench13:36 Refining the Hiring Process19:18 Hiring Challenges and Emotional Decisions19:51 Implementing Test Projects in Hiring20:09 Real-Life Examples of Test Projects21:05 The Importance of Following a Hiring Process22:49 Testing for Viability in Different Industries26:33 The Three-Step Framework for Business Owners27:07 The Importance of Systems, Delegation, and Mindset30:30 Real-Life Impact of Implementing Systems33:19 Conclusion and Final ThoughtsIf hiring feels like chaos, it’s time to build a process that works for you—not against you. Justin’s playbook takes the guesswork out of growing your team.Visit guycoffey.com to book your free franchise growth strategy call. Let’s build the systems that give you time, clarity, and control.Visit Justin Lund online:Website: https://propelyour.com/LinkedIn: https://www.linkedin.com/in/justin-lund-propel/Instagram: https://www.instagram.com/itsjustinlundYoutube: https://www.youtube.com/@itsJustinLundConnect with Guy Coffey:LinkedIn: www.linkedin.com/in/guycoffeyWebsite: www.guycoffey.comInstagram: @guycoffeyYouTube: @guycoffey

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