In this solo episode, I walk you through a 10-point franchise evaluation checklist you can use whether you’re a prospective franchisee deciding what to buy, or an emerging franchisor trying to pressure-test your own system.Most brands don’t stall between 10 and 100 units because the concept is weak. They stall because the founder is drowning in chaos and the systems aren’t built yet. This checklist helps you cut through hype, get clarity fast, and make smarter decisions before time and money are on the line.Key TakeawaysWhy your personal motivation matters more than the concept itselfHow to assess whether a model scales through systems and people, not hustleWhat to look for in market demand, industry outlook, and competitive landscapeThe real way to evaluate franchisor leadership and whether they have skin in the gameHow to validate startup support, ongoing infrastructure, and franchisee satisfactionWhy transparency in discovery and FDD access is a non-negotiable trust signalHow emerging brand founders can use this same list to identify weaknesses earlyTime Stamps00:00 Introduction: Defining Your Goals00:12 The Franchise Scaleup Show: What to Expect00:56 Franchise Evaluation Checklist01:20 Motivation and Business Model01:56 Market Demand and Company History03:09 Leadership and Support05:14 Franchise Fit and Validation06:37 Reputation and Feedback08:10 Advice for Emerging Brands10:05 Conclusion and Next StepsIf this checklist helped you, don’t keep it to yourself.Share this episode with one founder or franchise buyer who needs clarity. You might save them months of pain.And if you’re ready to go deeper — whether that’s building support infrastructure, accelerating territory sales, or preparing for private equity — book your free Franchise Growth Strategy Call at guycoffey.com.I only partner with founders who are committed to scaling without losing control. If that’s you, I’d love to connect.Connect with Guy Coffey:LinkedIn: www.linkedin.com/in/guycoffeyWebsite: www.guycoffey.comInstagram: @guycoffeyYouTube: @guycoffey

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