Digital marketing isn’t just about pretty websites or SEO campaigns. It’s about protecting the foundation of your business—your domains, logins, hosting, brand files, and the digital assets most entrepreneurs never think about until it’s too late.In this episode, I talk with Paige Wiese of Tree Ring Digital about how to build digital systems that protect your business as you grow, scale, or prepare for exit. She shares stories of what goes wrong when businesses neglect these basics, and explains why digital asset management is one of the most important (and overlooked) parts of your company’s value.Key Takeaways:Why outsourcing overseas can put your brand at riskThe importance of keeping all logins, domains, and assets under your controlHow digital asset management impacts valuations and deal timelinesThe seven pillars of digital asset protection every business owner should knowWhy smaller businesses can and should think about digital due diligence earlyTime Stamps:00:00 Introduction and Host's Background00:34 Meet Paige Wiese from Tree Ring Digital Marketing01:15 Paige's Journey: From Architecture to Digital Marketing02:35 Challenges and Learning in Digital Marketing03:28 The Importance of Keeping Up with Technology05:44 Choosing to Keep Operations US-Based08:49 Protecting Digital Assets12:25 Digital Asset Management Services17:25 Preparing for Business Exits and Due Diligence20:03 Tree Ring Digital's Clientele and Services22:38 Advice for Aspiring Entrepreneurs24:22 Conclusion and Contact InformationIf you’ve been treating your website, logins, and digital tools as “set it and forget it,” it’s time to rethink. Paige and her team at Tree Ring Digital make sure your digital assets are secure, organized, and protected—so you can scale with confidence and exit with maximum value.#DigitalAssets #BusinessGrowth #FranchiseMarketing #WebsiteSecurity #ScalingBusiness #Entrepreneurship #MergersAndAcquisitions #BusinessValue #SmallBusinessOwners #MarketingStrategyConnect with Guy Coffey:LinkedIn: www.linkedin.com/in/guycoffeyWebsite: www.guycoffey.comInstagram: @guycoffeyYouTube: @guycoffey

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