Episode 4 of The Franchat Podcast dives into the dynamics of franchising events, the value of networking, and the pivotal role of video content.

The hosts share their recent experiences at a recent BFA Supplier forum, underscoring the significance of attending industry events for both franchisors and suppliers. They highlight the importance of being proactive at shows to maximise opportunities for relationship-building and brand exposure.

The conversation shifts to video content, emphasising its effectiveness in enhancing brand visibility and facilitating more productive interactions. The hosts share practical tips on creating engaging video content and leveraging it across various stages of the customer journey.

This episode is packed with insights on utilising events and video to strengthen the franchisor-supplier relationship and drive brand growth.

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