ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Picking Your Niche and Ditching Your Niche"
Niching down is a common phrase spoken amongst marketers, business coaches, and influencers across social media. They talk about niche but they don't talk what to do when the niche you've selected doesn't generate income. This episode of The Facts: Online Business Questions Answered is all about creating your product or service niche, selecting an audience, ditching what doesn't work, and selecting a new niche. In the process of niching down, you may discover what you were really meant to do and who you were meant to serve is much different than what you planned in the beginning.
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