Carrie interviews Courtney Gould Miller, who successfully sold her family's marketing agency for a double-digit multiple. Courtney shares insights from her journey, which includes joining her family's business, implementing digital marketing strategies, and ultimately negotiating an impressive exit to private equity.
 
Courtney also discusses the impact of family business dynamics, the grief of letting go, and her experience transitioning into a leadership role within the acquiring company.
 
The conversation sheds light on valuing hidden assets, the pitfalls of earnouts, the emotional journey post-sale, and her passion for helping other family businesses thrive through her new podcast, Family Business Secrets.
 
 
1:18 Meet Courtney Gould Miller: A True Family Business Insider  
4:30 What It’s Really Like Growing Up in a Family Business  
7:30 How Litigation Skills Give Entrepreneurs an Edge  
9:22 Coming Home: Returning to the Family Business  
14:30 When Acquisition Enters the Conversation  
17:03 How She Secured a Double-Digit Exit Multiple  
20:51 Why Former Owners Are Key to Smooth Leadership Transitions  
23:14 The Hidden Dangers of Earnouts in Business Deals  
25:11 Reinventing Yourself After Selling the Business  
27:10 The Emotional Grief No One Warns You About  
29:45 Solving Tough Client and Cash Flow Problems  
32:29 Why Legacy Should Shape Your Entrepreneurial Journey  
35:30 Launching the *Family Business Secrets* Podcast  

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