What happens when the person running your company with you ends up buying it from you? Carey Linderman shares how she went from senior care to creating an entirely new category: the postpartum doula. And how she built a business that supported moms when no one else did, and why she ultimately decided to sell her company to her own #2.
 
2:10 Introducing Carey Linderman  
4:44 Moving From Senior Care Into Postpartum Doula Work  
7:01 Strengthening Family Bonding Through Postpartum Care  
8:11 Why Postpartum Support Matters More Than Ever  
9:45 Educating Families About True Postpartum Needs  
12:56 Creating a Comprehensive Doula Certification Course  
13:57 Building a Credible and Trusted Certification  
14:29 Bringing Experts Together to Elevate the Program  
15:12 Marketing the Doula Certification to the Right People  
16:03 Preparing Emotionally and Strategically to Sell the Business  
20:46 How an Employee Ended Up Buying the Business  
23:16 Financing the Business Purchase the Smart Way  
24:20 Carey’s Advice on Letting Go When It’s Time to Exit  

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