Julie Cole, co-founder of Mabel’s Labels, didn’t just survive the boys’ club of business—she doubled her valuation and sold to industry giant Avery. In this episode, she reveals the messy truth about co-founders, the brutal tricks buyers use to wear you down, and why staying passionate after the sale might be the ultimate win.

03:15 – From Basement Idea to Business Plan
05:20 – Why Women Exit Workforces to Build Businesses
07:00 – Creating a Product That Actually Worked
09:00 – Word of Mouth, Mom Blogs & Early Social Media Growth
11:20 – Scaling with Smart Partnerships & Summer Camps
13:00 – The Challenges of Having 4 Co-Founders
15:00 – Bootstrapping vs. Dilution: Why They Said No to Investors
17:00 – When Avery Came Knocking: The Unexpected Exit Call
19:10 – How They Negotiated Without Burning Bridges
21:00 – Avoiding Fatigue & Leaving Money on the Table
23:00 – Staying Happy After the Sale (Almost a Decade Later)
25:00 – Lessons on Family, Branding & Staying Passionate

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