Angela Pointon opens up about what it’s really like to buy out your partners, take on debt, and bet on yourself when everything’s on the line. From the hardest conversations to the relief of letting go, this episode is about courage, burnout, and knowing when to walk away—on your own terms.
 
2:32 How 11Outof11 was born from freelancing burnout  
4:42 Leaving the commute and daycare guilt to go all-in on freelance  
7:13 Designing an agency with a future sale in mind  
9:50 The hardest step — deciding to buy out her partners  
13:06 Third-party valuation, bank loans, and emotional fallout  
15:32 Relief, confidence, and revenue skyrocketing post-buyout  
18:51 Why she chose to sell just one year later  
22:23 Choosing the right buyer and securing a 90-day transition  
24:45 No regrets and closing the deal during her son’s graduation week  
27:04 Fractional CMO life, building a mountain home, and family time  
30:18 Learning to slow down after witnessing friends survive cancer  
32:00 Why Angela’s real-world exit story matters  

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