Welcome back to the Duck Pond Podcast, where we bring on founders, creatives, and brilliant minds to get behind the scenes on how to bring a product onto store shelves, covering branding, marketing, packaging, and the hard stuff in between.Today we’re featuring Caroline Brain, founder of Kif Nature’s Soda, a fermented kefir-style soda built for gut health. Caroline turned her own struggles with brain fog, fatigue, hormonal imbalance, and more into a mission: craft a probiotic beverage that’s low sugar, full of real ingredients, and approachable. Kif now delivers 12B+ live probiotics per can, with no artificial sweeteners.We’ll dive into:How Kif positions itself in the functional soda & probiotic spaceThe rebrand from kefir water to Nature’s Soda and what drove that changeWhat it takes to grow a beverage brand built on fermentation, community, and trustCaroline's Gut Hut community and how she's bridging the gap between consumersMarketing, distribution, and packaging lessons from a gut-healing brand✨ Learn how Kif is redefining soda—making it gut-friendly, functional, and fun. 🔗 Kif Nature’s Soda Website → https://www.kifnaturessoda.com/ Instagram → https://www.instagram.com/kifnaturessoda/We’re a custom packaging manufacturer and we're changing the landscape of packaging. Follow for more. Paking Duck: https://www.instagram.com/paking.duck/ Website → www.pakingduck.com#beverage #gut #health #packaging #branding

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