Episode 29: Do Free Offers Hurt Your Brand? (NFL + YouTube Case Study)

02/06/2025 15 min

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Episode Synopsis

In this episode of The Daily Edge, we unpack one of the most debated topics in business today:Does giving something away for free actually hurt your brand?This isn’t just theory — we’re reacting to YouTube giving away the first NFL game of the season and breaking down whether freemium builds trust… or devalues everything you've built.Here’s what we cover:✔️ The risk of using the word “free” — and why language matters✔️ How packaging, exclusivity, and access shape brand perception✔️ Why great products can still fail if the free experience is bad✔️ What YouTube’s strategy says about data, behavior change, and ROI✔️ How to lead with value without losing your edge✔️ Real examples of how we offer trial access without diluting brand integrityIf you’re offering trials, samples, or sneak peeks — this episode gives you the strategy to do it right. Don’t just give it away. Be intentional.📲 Visit ontheball.co to join our community of entrepreneurs, sales pros, and leaders building with purpose.🎙 New episodes drop every Monday — powered by @ontheball.coLike, comment, and subscribe — and tell us in the comments:Have you ever regretted giving something away for free? What happened?FOLLOW US:Instagram: @thedailyedgepodLinkedIn: @ontheballWebsite: ontheball.coLISTEN ON AUDIO:Spotify: https://open.spotify.com/show/30CuYNmGxbwjv6o694qlHLApple: https://podcasts.apple.com/us/podcast/the-daily-edge/id1799962626#BrandStrategy #FreemiumModel #PerceivedValue #MarketingMindset #ContentWithPurpose #ValueDrivenGrowth #TheDailyEdgePod

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