I get people asking me sometimes: “Why do you give so much information away for free in your Facebook group, in your blog posts and podcast?” It is  true, I share a lot of knowledge and tips on how to market your business, and I don’t ask anything in return (well, a few likes and follows are always welcome!). Why do I do this? Doesn’t that mean that nobody will buy from me, because they can get it for free? I tell you why I do it, and how you can use this technique too in building your own audience.

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