Most people who have a creative business are finding marketing hard. So unless you are already a complete wizard at Instagram and have built up an army of followers, you are probably feeling slightly overwhelmed. You are not alone. The problem is, in most cases, artists, makers, and designers are focusing too much on how to promote their products.  But instead of showing off just what you make, you should really turn it around and put the spotlight on your client. Why? Your product photography may be amazing, but that client needs a bit more nurturing in order to part with their money. I’ll tell you how in this podcast!

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