[00:01 - 01:31] Opening Segment Salim Omar, CPA introduces Scott Bywater to the show!Scott is a sought-after marketing copywriter and creator of the Simple Email ROI systemHe discusses email marketing and using copy in the right way to turn email lists into booked calendar appointments and more revenues[01:32 – 11:29] Turning Email Lists Into Booked AppointmentsEmail is a powerful tool for building trust and increasing salesSpecificity and curiosity are key in crafting effective subject linesResearch is crucial for laying the foundations of successful email marketingCreating a subject line for an email after writing it can be an effective way of writing emails[11:30 – 16:20] Maximizing The Power Of Email MarketingUtilizing tools like Jasper and chatGPT can help generate email topics and even write emailsFear of rejection and now knowing what to write about are common bottlenecks in email writingEmailing too little is a bigger risk than emailing too much[16:21 - 21:28] Closing SegmentScott Bywater shares that the size of the email list is not the only factor in determining ROI because smaller lists can still be effective!Salim Omar, CPA invites listeners to reach out through the website, https://www.cpamarketinggenius.com/our-team!  Final Words Connect with Scott Bywater on his:Website: Simple Email ROIWebsite: Copywriting That SellsLinkedIn: Scott Bywater Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or in your favorite podcast directory.  Don’t forget to like, subscribe, and leave us a review! If you want to learn more about Salim and CPA Marketing Genius, please visit https://www.cpamarketinggenius.com/If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.comThanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast. Tweetable Quotes “In order to win people's trust, you need to deliver value. So, email is copywriting, which is essentially salesmanship in print.” - Scott Bywater "Lead with value, because if I'm leading with value for the majority of the time, occasionally you can have a direct sales email. But the majority of the time I'm leading with value then it's natural that you're going to want to click on it." - Scott Bywater "Don’t get offended, when their emails are getting deleted because they're sending it to a prospect and the prospect's deleting that email. Because they don't have a need perhaps for an accountant or that's not their area of focus at that time, but there will be a time when it will be." – Salim Omar, CPA

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